Just been listening to the Guardian Media Talk podcast and have found out that the BBC iPlayer is much more successful that competitors such as ITV.com, Channel 4oD and Sky Anytime. This is mainly down to promoting it in newspapers (I have seen many adverts) and on television ‘adverts’, it is wrong to call anything on the BBC an advert as they do not have adverts. I suppose it is also down to the fact that people trust the BBC. Not only were they the purveyors of Freeview who kept it going but should also be the push that on demand needs. iPlayer is also to launch as a television based service on Virgin Media soon.

I think that iPlayer is easy because you don’t need to download anything. It is also really advanced and web 2.0 because it is flash player based meaning that you don’t have to download any pain in the backside plugins for Windows Media Player, Realplayer or Quicktime (although to be fair Quicktime is usually quite reliable). It works just like any flash player on YouTube or MySpace.

The BBC is now offering programmes on their new MySpace profile. This however is not branded as the iPlayer on MySpace or anything like that, but simply BBC Worldwide. I quite enjoy using both iPlayer and 4od. I haven’t used 4od for a while now but the iPlayer is always there and quick to use whenever I miss Never Mind The Buzzcocks.